And the coffee now being sipped, and needed as I very much feelthe echo and aftershock of lastnight’s wine. Typo after typo in this sitting, but that’ll change once this coffee infuses and breaks up the weight of the Pinot and Syrah. no run this morning obviously, but tomorrow morning I will rise early even though its one of my long days; at the winery then to teaching. If I’m to become a masterful runner I must make time, sacrifice gladly the wine, and move on with my running. In fact, tomorrow morning I’ll set the alarm for 4:15, launch by 4:30 like my motherinlaw, and be back to help with Jack and arrange what I need to for his and my, and my wife’s day to go smoothly.
Just made some notes for mmc (mikemadigancrEATive), a virtual office if you would, thought of that driving home from work last night. So far, Blair and his wines are my only true client, but that will change I’m hoping after the meeting with Chelsea’s folks.. so much happening and so fast but I can keep up and I have to if I’m to have my office and be more into advertising and marketing as I wish.
So quiet in the house now, me at the island in the kitchen of this Autumn Walk base– think I heard J 
get out of bed. No doubt he’ll head straight down here, downstairs to his writing father, finding him working and hustling and playing with words, providing my own allegory of sorts… hmm….. allegory, there’s something that can work for mmc, somehow, with the idea of an allegory but I’m not sure what. WHAT! What could it be, possibly?
Not in the mood to be back in that tasting room, just want to play with words all day and plan for mmc campaigns and get closer to my office. If I make today the grandest of projects, blog absolutely everything, that has to do something.. and I mean everything. From when I pull up, to when I park, to setting up with Andy in the TR, to pouring, to walking the grounds if I get around to doing that.. again, everything. “So how do you become a professional blogger?” I don’t know. I guess blog everything, right?
The coffee starts to make its presence formidable and push away the wine’s placement, driving out an invader– there’s an allegory! Again, just want to play with words all day, adjectives and linking them to wine and describing wines in wild ways as I do, like the Pride Syrah from last night, how dark it was and vampiric– no, used that before… how haunting and scenic it was, just with the visual and how it say on your senses and provoked you.. oh Pride, all their wines, and those grounds.. dreaming dreaming and talking to myself in some odd wandering morning narrative, now the coffee is sure in spin, not quite as strong as the coffee the Pride pride made me that morning I went up there but close. I’m awake and focused and mmc is coming to life, in this virtual office then to a real office space on H-burg square, looking down at the tourists and smiling with them, even though I’m working, but I’m working for me and where I want to and how I want to– I guess and entrepreneur. I don’t know. I’ve never really liked that word. Everyone uses it and everyone flaunts it wherever and however they want to. I’m just working for myself, that’s it, from words and my allegories with wine and the people enjoying them. Wine is supposed to be enjoyed, and what you do for a living should give you pleasure, and I know the extents will vary person to 
person, but you should like if not love your “job”. I’m only going to accept loving mine. Like the guy from Maine who owns his own ad agency, who came into the winery months ago, right when I first started. Obsessed with his website and how the business looks, that real CREATIVE agency feel. That’s what I’ll have from downtown Healdsburg, and that’s what I’ll perpetuate with my “clients” and the relationships that I build. Creativity.. that’s the important facet to my company’s name, not ‘mikemadigan’. It’s the ‘crEATive’ that allows real life, that allows us to EAT, to have fun, to actually live and continue our stories.
6:22, and I hone 1000 words. The first cup, nearly dead. That’s fine. I’ll make a second. Imagine how much coffee I’ll be drinking when I have my own office and have to bring work home and work all night to make some deadline, or even sleep at the office– who knows– I want this to be an adventure, mmc, and I want to share it with like-minded people, the creatives, those wanting to grow– no… expand.. no……. AMPLIFY! Clients that want to amplify and re-emphasize and aggrandize their business’ story. Creative, Creative….. There’s no creativity in being safe, I dare say, so I also look for clients that trust me to take measure gambles with them.
Looking at one of the bottles I brought home last night, the Longbow Pinot, a barrel-selection project from Arista, here on the island looking at me, the last of it.. I think about the story of wine and how it comes to be and the fantasy, if you’d call it that, what brings people out here, the words they use and how they don’t know if there is some proper wine language and descriptive habit.. so….. what am I getting at? I don;t know. Like I said, if I had all day to play with sentences and words and the creativity now in my and develop it somehow I’d be able to tell you. But I can’t.
6:41, the laptop needs a charge before too long as do I which is the reason cup 2 is already at writer’s right. The day underway, as are my thoughts, and how to grow my friend’s brand, Archival.. focus on that words.. play with it. Archive, something Archived.. a treasure, a story, a winemaking style.. what..? I can only play with punctuation as well, the same way my sone fiddles with his toys; the cars and trucks and other vehicles he lined up for my parents last night on the carpet-covered chest (now at my left).
Sip one of cup2 and well on my way for a crEATive day. Think Jack still may be sleeping, tired little bloke. Probably could go back to sleep if I wanted but I have thoughts to develop, brands to grow.. building building building, I need to build and assemble this business of mine, be my OWN client, essentially.. market myself any way I can and what better than through this bottledaux philosophy?
Then I hit a wall. I should walk away from this keyboard, just take time to think about my words and stories and allegories and– he’s up. I heard him, my little Artist. He’s on his way to see his typing father, and what better reason to break for me? My immeasurable thanks again to Alice for this coffee, everything I thought it would say this morning and help me to write.
Jackie to cuddle with his mama, and me back to typing, and typing about typing, and about the business I’m seriously trying to build finally at 36 years of elderliness. I look at the images and articles and concepts around me: the dishtowel with cherries about its surface, that Longbow bottle, the coffee, my phone, Jackie’s cars and trucks and whatnot. And then me. The writer. And business owner? Suddenly ad/marketer? Yes. And another YES. Just keep moving, I tell myself, and that the stories need be told– it’s more than simple branding or any idea OF branding, but story telling, transparent narrative. And I mean REAL transparency to the narrative. Me: up early and writing sipping coffee, sipping more coffee to keep me writing and keep me crEATive. Telling myself that I’ll blog and write and capture every goddamn thing I encounter today. Story telling and narration and allegory and meaningful lecture to myself and the world.. TODAY!
Jackie just waking up, struggling to do so like his writerfather. Now to cartoons and the day is off….. Blog everything, capture everything, like him yawning and stretching on the couch and the sounds of this cartoon that my waking senses can’t yet adequately process. But I keep writing and ignore this odd vertigo feeling that comes and goes. That has to be the last of the lastnightwineinfluence. I’m sure of it. Today and tonight, no wine. Have to run tomorrow morning, and early, earlier than early. Go to sleep in running gear and just roll out and roll out to street, and fast, only one hour allotted. And fast, fast, then faster.. if I stop then there’s no story, nothing being told or narrated. I look over at Jackie, his contentment. I want that for the day, while I create and while I capture. Which will only further build and appreciate MY brand, this mikemadigancrEATive idea/project/dream/vision/hope/story/what/talkwithmyself/affirmation.
