…two wines to try tonight, the SB and CS from Blair’s friend. And remember, no brokering! Just writing about them! And I more and more think I’m destined to make a bbl of Cab this vintage. I’ll talk to “Arista Mark” when he’s back from his trip. I know just how I want it produced, and I need to start setting aside money, as I know this will cost me a penny or 3, 5, 15.. who knows. And I know that. And I know I won’t make it back and I’m fine with that, the adjunct knows what to do with his wines, with his career, and the English Professor role I carry and try to admirably execute is always present; try to teach people and myself something new about Cabernet.. maybe a light oak approach?
Exhausted after rush-typing that article, the MOCK SOMM piece. Need to keep that column up, and play with it, market it.. do something more with it. My brand, if you will: the writer/English Prof writing about wines and the character they carry, their respective theses. Needing a break but the jazz tells me know. I’m on stage with Hutcherson, with Miles and all of them. People are depending on me to say something but what does the writer say when he’s tired, barely has a thought to share, would rather just sip wine and watch the sun as it falls, have a glass of SB up at the Hilton on Round Barn Circle. But I’m always working. Always tired. Always trying to organize and always with a wish list. I’m always wishlisting. But isn’t that what wine’s about, dreaming? And writing, too?
I’ll break right after reaching the bottom of this page, my 3-paged daily effort, and with wine in my vision, me on a crush pad tasting from barrels and taking samples to the lab to have them checked out and knowing I’m on my way, my truest of true stories being told; writer and winemaker, if that’s not all I don’t know, but I have to make wine, I have to speak through it as client 2 does. And what.. what do I really want.. I already know, or I know NOW, and I’m convinced it’s this new business idea of mine, telling and re-telling wineries’ stories.
Hard to think in this adjunct cell, now. Feel hot. Think the air is broken, or not in play at the moment. the jazz tries to cool me but I can only think about all that I have to do, all that I have to learn and learn quick, about wine, and winemaking, marketing, selling, everything– even writing about it! I know I have more to learn about how to convey the message of a wine, make it intriguing, giving it added narrative layers and what have. And wine education! I know I should be writing more “tips”, or thoughts.. educating people, or consumers, or anyone curious about wine, on how certain approached can benefit your connection to wine…
